In the bustling world of retail, understanding the intricate dance between consumers and the marketplace is paramount. "Retail Shopper Behavior" offers a comprehensive exploration of the multifaceted realm of shopper behavior, providing a roadmap for retailers to grasp the dynamics that govern customer buying processes.
SECTION-A
The journey begins with a foundational exploration of Shopper Behavior. From the psychology behind purchasing decisions to the methods employed to decipher customer behavior, this section acts as a compass for retailers seeking to comprehend the ever-evolving landscape of consumer preferences.
SECTION-B: The Model of Retail Consumer Behavior
Moving forward, the book examines the Model of Retail Consumer Behavior, shedding light on the Personal, Social, and Cultural Influences that shape customer choices.
SECTION-C
Venturing deeper into the intricacies of shopper behavior, the book dissects the Stages in Retail Buying Decision Process. Relevant theories of Personality, Perception, and Motivation are unraveled, providing retailers with a deeper insight into the factors influencing consumer choices.
SECTION-D
The final frontier of the book explores Market Research as an indispensable tool for understanding retail markets and consumers.
Throughout the book, real-world examples, case studies, and practical applications of theories are interwoven, providing readers with actionable insights.
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Paras Mehak, Chitsimran
Miss Paras Mehak Khokhar is a distinguished professional who currently serves as an Assistant Professor in the esteemed PG department of Commerce and Management in Khalsa College for women, Amritsar. With a notable background, she boasts an impressive track record, having previously held the esteemed position of Assistant Professor of Accounting and Business Law at Mittal School of Business, Lovely Professional University, for a commendable tenure of 4.8 years.
