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"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Dr RAVIKUMAR K
A Text Book of Cost and Financial Management
Books by Dr Ravikumar K
Proper cost accounting and financial management are essential elements of any successful con- struction job, and therefore make up essential skills for construction project managers and project engineers. Many textbooks on the market focus on the theoretical principles of accounting and finance required for head office staff like the chief financial officer (CFO) of a construction firm. This book’s unique practical approach focuses on the activitie
A TEXT BOOK OF SUPPLY CHAIN AND LOGISTIC MANAGEMENT
Books by Dr Ravikumar K
This First edition of my book discusses sustainability issues pertaining to logistics and supply chain management (SCM), and is different from other books as it takes a holistic view across the supply chain from point of origin through point of consumption and back within the reverse logistics chain. Logistics and supply chain activities permeate almost every aspect of our lives and thus their ability to impact the natural environment is of significant importa
A TEXT BOOK OF STRATEGIC HUMAN RESOURCE MANAGEMENT
Books by Dr Ravikumar K
This First edition of Strategic Human Resource Management has been substan- tially revised to incorporate the latest research and thinking. A number of chapters such as those concerned with strategic HRM in general in Parts 1 and 2 have been almost completely written, as has Chapter 12 on reward strategies. A new chapter on enhancing organizational effectiveness has been included and revisions made to all the other chapters.
RELATIONSHIP MARKETING
Books by Dr RAVIKUMAR K
Revising and updating is a wonderful opportunity to test the viability of one ’ s own ideas and to bring them to others. It is an obtrusive reminder that markets, customers, com panies, society and technology keep changing. Relationship marketing and customer relationship management have become accepted – and debated – parts of marketing. We still have a long way to go to separate unrealistic theory and research, advocacy, rhetoric and hype from what can l
MARKETING AND SERVICES MANAGEMENT
Books by Dr RAVIKUMAR K
Revising and updating is a wonderful opportunity to test the viability of one ’ s own ideas and to bring them to others. It is an obtrusive reminder that markets, customers, com organisation, society and technology keep changing. marketing and service management management have become accepted – and debated – parts of marketing. We still have a long way to go to separate unrealistic theory and research, advocacy, rhetoric and hype from what can lead to han
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