Amrita Purkayastha

Amrita Purkayastha holds a clichéd Indian middle-class resumé with Engineering and MBA degrees. Her life-long pursuit to do unconventional things has always been dampened by her obsessive parents-pleasing syndrome. Over a decade-long professional journey as a marketeer, she has had the rare privilege of selling both body soaps and TV soaps and takes her day job at Unilever very seriously. Over the weekends, she transforms into a feminist researcher and culture enthusiast and spends time interviewing women and watching reels.Read More...


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Everyday Revolution

Books by Amrita Purkayastha

What does feminism mean to us, Indian millennial women? In our unique context, with a heady mix of tradition, family, ambition and Instagram, where does ‘revolution’ fit in?

With candid, personal anecdotes, moving stories, and hard data, Amrita uncovers the invisibly seeped patriarchy from the intimate corners of our minds and refreshes the need for feminism in our everyday lives. Ranging widely over psychology, history, cultural studies and resear

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