Soumaya Askri, Qian Long Kweh, Zakariya Chabani, Jawad Asif
Soumaya Askri Soumaya Askri is an academic leader with 25 years of experience across Tunisia and the UAE. She holds a Ph.D. from Panthéon-Sorbonne University Paris 1 and certifications including SFHEA, CMBE, Chartered Manager, Advanced Digital Marketing Expert, Carbon Literate, and Certified Personal and Professional Coach. She has led major academic programs at institutions in both countries and has published in top-tier journals. Dr. Askri mentors early-career academics and actively supports international research and publication efforts, demonstrating her commitment to academic excellence Read More...
Behind the Buy
Books by Soumaya Askri, Qian Long Kweh, Zakariya Chabani, Jawad Asif
Unlocking Brands, Shaping Behaviors: A Casebook on Contemporary Consumer Realities.
From cult-favorite skincare lines and legacy footwear brands to green architecture and digital learning platforms, this book delves into twenty vivid case studies that reflect the evolving relationship between brands, values, and modern consumers. Drawing on real-world business scenarios across the MENA region and beyond, each chapter combines
strategic insights with
Am I an Alien?
Books by Soumaya Askri
Am I an Alien? is a poetic and deeply personal journey into the experience of living between worlds—where your mind questions deeply, your heart feels wildly, and your soul resists fitting in. Through a mosaic of memories, reflections, and moments of raw clarity, this book explores what it means to feel misplaced in the familiar, to carry contradictions, and to quietly hold space for your true self.
More than a memoir, it’s an invitation to those wh
Behind the Buy
Books by Soumaya Askri, Qian Long Kweh, Zakariya Chabani, Jawad Asif
Unlocking Brands, Shaping Behaviors: A Casebook on Contemporary Consumer Realities.
From cult-favorite skincare lines and legacy footwear brands to green architecture and digital learning platforms, this book delves into twenty vivid case studies that reflect the evolving relationship between brands, values, and modern consumers. Drawing on real-world business scenarios across the MENA region and beyond, each chapter combines
strategic insights with
Am I an Alien?
Books by Soumaya Askri
Am I an Alien? is a poetic and deeply personal journey into the experience of living between worlds—where your mind questions deeply, your heart feels wildly, and your soul resists fitting in. Through a mosaic of memories, reflections, and moments of raw clarity, this book explores what it means to feel misplaced in the familiar, to carry contradictions, and to quietly hold space for your true self.
More than a memoir, it’s an invitation to those wh
×
