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B. VAIDYANATHAN

Mr. B.Vaidyanathan is a maverick, who always explores better solutions for enhancing quality of life and reducing unproductive labor. Since, inherently he believes in Value for Money, and a keen eye for justice and fair play, consumer activism came naturally to him. The tenacity with which he pursues his objectives in a professional manner has enabled him to achieve his goals, whether it be in professional life or his favourite hobby of consumer well-being, with astonishing ease. He is literally a jack of all trades. Whether it be turning around of the challenging (effluent tRead More...

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An Aware Consumer

Books by B. Vaidyanathan

Mr. B. Vaidyanathan, a Chemical Engineer by profession, and Chief Mentor, Consumer Protection Council, Rourkela, has been associated with the Indian consumer movement, for well over 30 years and has many achievements to his credit, apart from organising a voluntary consumer organisation in the tribal belt of Odisha.

His single handed initiative through the National Consumer Disputes Redressal Commission (NCDRC), against the short-filling of cooking gas

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<p style="text-align: justify;"><span style="    mso-fareast-theme-font: minor-fareast; mso-bidi- mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US;  mso-bidi-language: AR-SA;" lang="EN-US">Mr. B.Vaidyanathan is a maverick, who always explores better solutions for enhancing quality of life and reducing unproductive labor.  Since, inherently he believes in Value for Money, and a keen eye for justice and fair play, consumer activism came naturally to him. The tenacity with which he pursues his objectives in a professional manner has enabled him to achieve his goals, whether it be in professional life or his favourite hobby of consumer well-being, with astonishing ease.  He is literally a jack of all trades.  Whether it be turning around of the challenging (effluent treatment) Biological Oxidation Plant, to meet the Pollution Control Board Norms, or attending to Court proceedings, championing the cause of the consumers, or to lead the Rourkela Steel Plant Executives’ Association, as its General Secretary, he has exhibited high standards of objectivity, professional skills, ethical standards, creativity, with a deep sense of “Nothing is Impossible”, when you are indeed committed to the task on hand.  It is natural that a multifaceted personality like him with innumerable tasks on hand, tends to be an introvert, with hardly any time for politicking or gossips.  Quintessential task master, who appreciates quality and professional work, even among his own family.</span></p>

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B. VAIDYANATHAN

An Aware Consumer

Books by B. Vaidyanathan

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