"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Research Methods in Behavioral Economics
In this book, it outlines various research methods used to study behavioral economics:
Experimental Methods: These involve controlled experiments where participants make choices in simulated environments. This allows researchers to observe deviations from expected rational behavior under different conditions.
Surveys and Questionnaires: Lok discusses the use of surveys to gather data on individual preferences, beliefs, and behaviors. This qualitative data helps researchers understand the motivations behind economic decisions.
Field Studies: Observational studies conducted in real-world settings provide insights into how people behave in their everyday economic interactions. These studies can reveal patterns that are not evident in laboratory settings.
Case Studies: Detailed examinations of specific instances or organizations allow for an in-depth understanding of behavioral influences on economic outcomes.
Statistical Analysis: Utilizing statistical tools to analyze data collected from experiments or surveys helps identify trends and correlations between behavioral factors and economic performance.
Statistical Analysis: Utilizing statistical tools to analyze data collected from experiments or surveys helps identify trends and correlations between behavioral factors and economic performance.
This book provides a thorough exploration of how human behavior affects economic development and decision-making processes.
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John Lok
The primary aim of my research is to explore and elucidate the complexities of human decision-making processes within economic contexts. My book seeks to challenge traditional neoclassical economic theories that assume rational decision-making by individuals. Instead, my work emphasizes the importance of psychological biases and heuristics that affect consumer behavior and preferences.
My research addresses various practical applications of behavioral economics across different sectors, including health care, corporate environments, and technology. My book investigates how these insights can lead to better organizational practices and improved outcomes in areas such as customer engagement and employee performance. For instance, examines how e-services can drive innovation within organizations and how technology can reduce operational costs while enhancing service delivery.
In summary, my education background supports his research aim to deepen the understanding of behavioral economics by integrating psychological insights into economic decision-making processes.
