"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
My opinion on business development life stages centers on the application of behavioral economic strategies to enhance organizational performance, customer satisfaction, and employee productivity.
My view emphasizes that understanding cognitive biases and emotional influences on decision-making is crucial for businesses navigating different life stages. For instance, my view explores how economic fluctuations, such as recessions or booms, influence consumer behavior and how businesses can adapt their strategies accordingly, citing examples like the impact of COVID-19 on declining life cycle stages
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John Lok
Key Areas of Research
Behavioral Economics:My research delves into how psychological biases affect economic choices. He employs experimental methods to explore how people perceive value and make decisions in various contexts, including consumer behavior and organizational settings.
Organizational Innovation: One significant aspect of his work examines how technology, such as e-services and automation (e.g., auto food sale machines), can drive innovation within organizations by changing employee roles and reducing costs.
Impact of Technology on Behavior:My view investigates the role of robots and technology in influencing human behavior, particularly in educational settings where robots can enhance learning interest among students.
Application Across Sectors: My research spans multiple sectors, including health care, insurance, and corporate environments, highlighting how behavioral economics can be applied to improve sales strategies and organizational performance.
Social Change through Robotics: Another area of interest is how robots can facilitate social change by altering workplace dynamics and enhancing productivity.
