Inroads to Marketing

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Inroads to Marketing Essential for Business Success

Author Name: Dr. Ir. Manas G. Roy | Format: Paperback | Genre : Business, Investing & Management | Other Details

This book is aimed at those professionals in the marketing and sales domains who aspire to be rainmakers for their respective organisations and stay ahead of peers. Based on author Dr. Manas G. Roy’s thirty years of engagement as a leading marketing professional across six continents, Inroads to Marketing imparts critical marketing lessons that we either refuse to learn or ignore due to our preconceived notions. As the book rightly says, a great deal of money is

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Dr. Ir. Manas G. Roy

Dr. Ir. Manas G. Roy was born in Kolkata. Equipped with a Mechanical Engineering degree and meaningful work experience in India, Dr. Roy migrated to Europe in 1986. He earned his Masters degree from the Dalhousie University of Canada as a Fulbright scholar before he did his Doctorate in Engineering from the University of London. Later, he earned a second doctorate, this time in Marketing