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Learning Service Market Strategies

Author Name: John Lok | Format: Paperback | Genre : Business, Investing & Management | Other Details

How is behavioural economics used in marketing? Behavioural economics studies how a customer's purchasing choices are influenced by factors that are seemingly unrelated to the product itself. These factors can be psychological, cognitive, emotional, cultural or social. How applying behavioral economics to improve service market performance? I shall indicate Apple computer how applies behavioral economics to improve customer service performance, also I shall indicate how to apply behavioral economics to improve education, space tourism, product sale after service performance.

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John Lok

    I had graduated business Administration Science Degree in Common Wealth Open University. Then, I concentrate on researching whether how economic changing environment can influence our behaviors, e.g. consumer behavior in behavioral economic view.    I had researched different behavioral economic topics included how artificial intelligence influences economic environment changes, how artificial intelligence influences consumer behaviors, how disease influences traveler leisure psychology, how economic changing environment influences public transport passenger choice, how e-commerce market influences consumer behavior etc. different books are published. I hoped my readers can make accurate analysis to learn how and why  the economic changing environment influences consumer behavior in behavioral economic view.

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