"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
You do not just need money to build a business.
You need a resilient mindset that refuses to give up, because the chaos and uncertainty of entrepreneurship are not negotiable. They are the ground you must learn to stand on if you want to build anything meaningful.
This book calls those tough moments 'evil' and invites you to live through them, not run from them. Struggle is not your enemy; it is the reason a few stand out. When you learn to see it early, accept it and build despite it, you grow into the kind of founder who becomes unstoppable.
Drawing from years of building, failing, restarting and scaling, Alkesh Agarwal shares real stories and clear frameworks to stay steady when everything around you is shaking. This book will not comfort you. It will prepare you.
If you are a founder or want to become one, this is your field guide to pressure. It will help you face hard facts, make clearer choices and keep moving when most people give up. It holds up a mirror to what is real and helps you grow through it.
Flip 'evil' and you get 'live.
Master the dark, and you will lead into the light.
From selling jeans in school to building India's largest cartridge-refilling network and shaping India's leading awards manufacturing business, Alkesh has grown by breaking, learning and rebuilding, again and again.
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Alkesh Agarwal
Alkesh Agarwal is an entrepreneur, investor, and mentor who began his journey early, learning business not from textbooks but through trial, error, and experience. Over the past three decades, he has built and scaled ventures across retail and manufacturing, navigating multiple pivots along the way.
He is the author of Live Evil, a book that explores the hard truths of entrepreneurship and the resilience required to navigate uncertainty. Alkesh co founded Re-feel, which evolved from India’s leading printer cartridge recycling retail chain into a prominent trophy and recognition product manufacturing business. He actively mentors and invests in early stage founders, sharing lessons drawn from the realities of building businesses.
