"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh PalMgt. Fundas is a collection of more than five hundred fundamentals born out of the Iqbal Sachdeva’s three decades of working experience in an American multinational, Goodyear. During his stint, he keenly observed the idiosyncrasies of the company and the managers and successfully recaptured them into funny but meaningful fundamentals. This crisp collection of ideas and values will surely inspire managers, young and not so young, to adopt them into their working experience. The book promises value for money and rewards for the readers.
sasidharan sasidharan
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Iqbal S Sachdeva
Iqbal S. Sachdeva is a former practicing manager and a communication and public relations specialist. He has worked in various management fields like advertising, public relations, marketing and sales training and direct selling and marketing. He also had a stint in the manufacturing area and directly interacted with HR personnel and the workforce.
Presently, he works as guest faculty with various management schools and universities. As an orator, his wisdom and vision has benefited many professionals and students. He also contributes as a cartoonist and journalist to various publications. He also runs a blog, well known as corporatehumbug.blogspot.com. Oxford University Press has recently brought out the 7th reprint of his Public Relations – Principles and Practices.
