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The Start-up Map
A Step-by-Step Guide to Launching Your Business with Clarity and Confidence
Are you sitting on a business idea but unsure where to begin? Do you feel the drive to solve real-world problems but lack a roadmap to turn vision into action?
"The Startup Map" is your step-by-step companion for transforming ideas into real, sustainable ventures. This isn’t just another startup storybook — it’s a preparation-focused playbook designed to help aspiring entrepreneurs, agripreneurs, mentors, and entrepreneurship enablers take the right first steps.
Inside, you'll discover:
· A structured path from idea validation to market research and goal setting
· Strategic tools like SWOT analysis, business model canvases, and milestone planning
· Guidance on building your support system of mentors, co-founders, and advisors
· Common pitfalls to avoid — with real-life examples from early-stage startups
· Mindset shifts and readiness insights crucial for first-time founders
Whether you're a student with a spark of innovation, an entrepreneur / agripreneur seeking direction, a consultant mentoring tomorrow’s changemakers, or a founder stuck at the starting line — this book equips you with the clarity, strategy, and confidence to move forward.
Your entrepreneurial journey doesn’t start with a launch — it starts with a map.
Let’s draw yours.
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Dinesh Kar
The author is a seasoned technopreneur and subject matter expert with over a decade of entrepreneurial experience. Neither a failed founder nor a flashy success story, he embodies the relatable, rugged journey of real-world entrepreneurship—full of lessons, pivots, and growth. From leading ventures and co-founding a startup to mentoring aspiring entrepreneurs, his path offers a grounded, insightful view into the startup ecosystem. With roots in geospatial technology and agriculture, he’s penned two prior books: Sensing Agriculture from Space and 9 RULES of Geospatial Consulting, both rich in field-tested wisdom and practical consulting know-how.
