In this book, we explore the art and science of visual merchandising, offering a comprehensive guide to creating compelling retail displays that captivate customers and drive sales.
We start by introducing visual merchandising. You'll learn about the role and importance of visual merchandising in creating memorable shopping experiences and its impact on consumer behavior. Then we take a closer look at visual merchandising in various retail environments. Next, we discuss the concept of store design, the purpose, content, style, and importance of displays, and provide practical guidelines for creating impactful store displays that enhance the shopping experience. Later, we delve into the elements of store design, including window displays, merchandise presentation strategies, and the physical materials used to support displays. We also discuss how to position merchandise, use graphics and signs effectively, and evaluate the visual impact of displays to maximize their effectiveness in attracting and engaging customers.
Visual Merchandising Mastery is your ultimate guide to mastering the art of visual merchandising. Whether you're a retail professional looking to enhance your skills or a business owner seeking to elevate your brand's presence, this book provides the knowledge and tools you need to create stunning retail displays that leave a lasting impression on customers.
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Gazal Bhalla, Chitsimran, Paras Mehak
CMA Chitsimran is an accomplished professional currently serving as an Assistant Professor in the Post Graduate Department of Commerce and Management at Khalsa College for Women, Amritsar. Her extensive experience and diverse skill set make her a notable figure in academia.
With over six years of teaching experience, coupled with over two years of industry exposure, CMA Chitsimran brings a multifaceted approach to education. Her academic journey is marked by excellence, having achieved the distinction of being a Cost and Management Accountant and securing the top position in her Bachelor's program in Commerce (Professional) with a specialization in Accounting. Building on this foundation, she pursued a Master's in Business Administration, specializing in Finance and Marketing, demonstrating her commitment to continuous learning by completing multiple MOOCs from prestigious institutions, including the Indian Institute of Technology Roorkee via platforms like Swayam.
Beyond her role as an educator, CMA Chitsimran is a prolific researcher with an impressive portfolio of intellectual property rights, including copyrights, patents, and designs. Her authorship extends to more than 8 textbooks and three edited volumes. She has significantly contributed to academic discourse, publishing over 12 research papers in esteemed international journals, some of which are indexed in SCOPUS, and contributing more than 20 book chapters to national and international publications. Her scholarly engagement extends to participation in over 20 conferences at both national and international levels.
In her relentless pursuit of excellence, CMA Chitsimran has actively engaged in over 70 workshops, training sessions, seminars, symposiums, webinars, and faculty development programs. Her unwavering dedication to education, research, and professional growth not only makes her an invaluable asset to academia but also exemplifies her commitment to advancing knowledge and contributing to the broader professional community. Her impressive background and contributions underscore her significance in the field of education and research.
