10 Years of Celebrating Indie Authors
"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
52 expressions of anxiety, angst and anticipation during the 30 months of the Covid-19 pandemic.
This book is a compilation of 52 articles chosen by Avik from those he has contributed to platforms like Economic Times Auto, Businessworld, MxM India, Autofintechs and Partners in Crave. They span from automotive to administration, hunger to hope, freedom to frustration, and economics to environmentalism. They were written as Avik was entering his 52nd year of living, through it and out of it.
"Always insightful and challenging," says Nabeel Khan, Founding editor of ETAuto.com.
"My readers look forward to Avik's piece regularly every second Thursday. That's if he's regular!!" quips Pradyuman Maheshwari, Founding editor of mxmindia.com.
Avik Chattopadhyay
Avik has invested 22 years in the automotive and oil & gas industries, across markets and cultures before he decided to go entrepreneurial. He has covered functions like marketing, advertising, institutional sales, business strategy, product planning, vendor development, network management, mergers & acquisitions, public relations, advocacy, and integration. Since December 2014 he is the co-founder and partner of a brand strategy and solutions consultancy called “Expereal”.
Academically, Avik is an alumnus of IMD Lausanne and XLRI Jamshedpur, having graduated in Economics from Hans Raj College, Delhi University.
He also advises an automotive forum, an automobile art institution, and a leading APAC digital conference. He sits in the Advisory Board of XLRI Delhi-NCR campus. He is also part of a sustainable mobility think-tank called CAPR. A speaker on the automobile industry across media platforms, Avik regularly contributes to platforms like ET Auto, Businessworld, MxM India, Autocar India and AutoFinTechs on subjects ranging from automotive policy and brand strategy to socioeconomics.
Apart from the above Avik also sketches, follows football, and listens to all types of music.
He resides with his parents in Gurgaon, India.
