"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
We live in a connected age where we can snack on media 24/7, viewing what we want, when we want, and how much we want. Many of us participate with brands and content in social media and online in ways that are engaging and behavior-changing. The advertising ecosystem has changed because of the ever-evolving digital landscape. To reflect the changes in the advertising industry, I changed and expanded the third edition of Advertising by Design.
This book remains the most comprehensive text on creative idea generation and designing for advertising. Its content and features make it a highly effective resource for instructors, students, or any reader interested in the creative side of advertising. In Advertising by Design, the approach is to start stories people will author and participate in across media channels; generate ideas that benefit people; design those ideas to grab people’s attention; build brand communities; and be creative while delivering on the brand promise.
K Gowri, Assistant Professor, Nehru Arts And Science College, Coimbatore, Tamil Nadu
Ms K. Gowri., M.Com., M.Phil., PGDCA (Ph.d) working as an assistant professor in the School of Commerce at Nehru Arts and Science College, Coimbatore, Tamilnadu. She graduated in commerce from Bharathiar University, Coimbatore, and Tamilnadu, India. She is pursuing Ph.d in the finance domain at Bharathiar University, Coimbatore, India. She is the teaching profession for more than 6 years. She has presented a greater number of papers at national and international conferences. Her Published 13 articles in International Journals and Published 4 patents. She has organized around 42 events and received 2 International and 4 National awards. Her area of interest is in the field of Finance, HR, Marketing, and the Share Market. She Published 3 books, 4 edited chapters and 4 Conference Proceedings. She is a reviewer member for UGC-approved journals.
