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Airline Marketing and its Management

Author Name: Prof. Dr. Siddhartha Ghosh | Format: Paperback | Genre : Educational & Professional | Other Details

"Management Techniques to be the World's Best Airline Marketeer"

The book is a stepping stone for airline marketeers to perceive their domain with a holistic approach. The author provides an indepth know-how and analysis of managing an airline's marketing functions effectively and achieving marketing excellence.

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Prof. Dr. Siddhartha Ghosh

Prof. Dr. Siddhartha Ghosh - a qualified University Post-Doctorate, is a former Airline Head & Director having served the aviation industry globally for more than two decades in five leading airlines’ of the world. He has seen the aviation world from close quarters during his various assignments in India and Dubai. Siddhartha’s contribution to industry has been recognized with Aviation Business Award by Aviation Business Magazine, Dubai based on the nomination of Government of Dubai’s Emirates Airline, Jet Airways Performance Award as well as Service Award, IndiGo Airline’s Commendation for succeeding as DGCA - Govt. of India & IATA Licensed Dangerous Goods Trainer. Later as an Airline Chief Instructor, he also became United Nations’ ICAO certified Instructor and has been serving them for over a decade in their Panel of Cargo Experts. Siddhartha was a member of Confederation of Indian Industries CII Sub-Committee and Dubai Chamber of Commerce. In between his industry career, he also served as MBA Professor in a leading B-School (now University) for few years. For past three years, he is with JT Aviation College, Kolkata as Chair Professor & Principal under Maulana Abul Kalam Azad University of Technology MAKAUT, Govt. of West Bengal. 

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