"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
This book is purposed to reach to all the nuances and basics of business management in simple and easy to understand practical terms. Budding and young entrepreneurs, young and aspiring managers and students who look to have practical knowledge in this subject but unable to access it under the formal education system would be immensely enjoy this book. Author has used his more than three decades of practical experience of working in India and abroad to deal with the business management topics in simpler practical terms. The treatises used here are those which have been utilised in practical applications in regular business affairs thus proven for its utility.
Uday Mitra
Uday Mitra, born and brought up in Kolkata- India, is a Mechanical Engineering graduate from Jadavpur University and Post Graduate in Business Management from Indian Institute of Management, Calcutta (IIM-Cal.) He also had trainings from various eminent management institutions of India and abroad like INSEAD, IIM-Ahmedabad, Univ. of Michigan-Ross School of Business - USA, McKinsey Centre for Asian Leadership, MASON- UK, ASCI–Hyderabad. During his tenure of more than three decades with leading Indian MNC he had experience in working in manufacturing, engineering, project management, business development and construction. He had many success stories in building business overseas, handling global competition in core sector business development and also in business turn-around. Currently he is engaged as independent consultant, author and external faculty with few government establishments.
