"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
This book is an introduction to marketing field. It explains the meaning, purpose and types of marketing, with some useful strategies that can be implied to promote direct sales as well as B2B marketing. This book also, explains the history of marketing, who it has emerged and is changed with time. Often, there is confusion between marketing and advertisement, and with marketing and sales. This book also, clarifies the difference between these two terms.
I hope the book will be helpful to all those people who wants to get a basic idea about marketing and it will, also, be helpful for students those are pursuing their studies in marketing.
Sourav Das
Sourav Das, an astute & result oriented professional with more than 8 years of experience in Marketing and Sales. He is a proactive manager with demonstrated leadership abilities, strategic planning expertise and problem-solving abilities. He has assisted senior managers with accomplishing demanding targets by encouraging staff and coordinating resources. He has worked with big companies like RICE Group, UpGrad, SkillEnable, Adamas University, Epitech Infosystems Pvt. Ltd. and Frankfinn. He has also received an award for excellent performance and contribution to the Education Department and Admission Department of and by Adamas University.
