"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Behavioral economics is the combination of psychology and economics that investigates what happens in markets in which some of the agents display human limitations. However, surely all of economics is meant to be about the behavior of economic agents, be their firms or consumers, suppliers or demanders, bankers. Economics traditionally conceptualizes a world populated by calculating, unemotional maximizers.
Behavioural theory is important as it helps businesses understand the behaviours, motivations and actions of employees and customers. This knowledge can be used to increase productivity, improve customer experiences and drive business growth. I shall indicate cases to explain above question to let readers understand how behavioral economy is needed to help business development.
John Lok
I had graduated business Administration Science Degree in Common Wealth Open University. Then, I concentrate on researching whether how economic changing environment can influence our behaviors, e.g. consumer behavior in behavioral economic view. I had researched different behavioral economic topics included how artificial intelligence influences economic environment changes, how artificial intelligence influences consumer behaviors, how disease influences traveler leisure psychology, how economic changing environment influences public transport passenger choice, how e-commerce market influences consumer behavior etc. different books are published. I hoped my readers can make accurate analysis to learn how and why the economic changing environment influences consumer behavior in behavioral economic view.
