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BEYOND GDP Rethinking Success in the Modern Economy

Author Name: KASHIF AHMED | Format: Paperback | Genre : Business, Investing & Management | Other Details

In the groundbreaking exploration, "Beyond GDP: Rethinking Success in the Modern Economy," author  challenges the traditional measures of prosperity and endeavors to redefine success in a rapidly evolving world. As our global society grapples with complex challenges, this thought-provoking book invites readers to reconsider how we gauge progress and offers a fresh perspective on what it means to thrive in the 21st century.

The book commences by critically examining the limitations of Gross Domestic Product (GDP) as the primary indicator of a nation's well-being. Author delves into the disparities between economic growth and genuine human flourishing, shedding light on the need for a more comprehensive understanding of success. Through meticulous research and compelling narratives, the author introduces alternative metrics and frameworks that encapsulate the broader dimensions of societal progress, including environmental sustainability, social equity, and individual well-being.

Readers are guided through a journey of reevaluation, challenging preconceived notions about the pursuit of wealth and offering a vision of success that transcends monetary gain. "Beyond GDP" explores innovative models for measuring prosperity that consider the impact on communities, the environment, and the overall quality of life. The book advocates for a more inclusive and holistic approach to success, one that prioritizes the well-being of both present and future generations.

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KASHIF AHMED

The author engages with economists, policymakers, and thought leaders who have pioneered alternative indicators, offering insights into the practical application of these measures on a global scale. 

"Beyond GDP" is not merely a critique of the status quo; it is a call to action for individuals, businesses, and governments to adopt a more sustainable and equitable approach to development. The book challenges readers to question their assumptions about success and to actively participate in shaping a future where prosperity is measured by the well-being of people and the planet.

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