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Brand Gappa Branding on the go

Author Name: Kiran Zende | Format: Paperback | Genre : Business, Investing & Management | Other Details

‘Kiran Zende has an extremely grounded and practical conversational style. In this book he answers, in an engaging & lively manner, several questions which people might have on the branding process. Brand Gappa is necessary reading for all those interested in branding.'

- Vinay Kanchan, A well-known personality in the field of Advertising and Marketing, coach to various advertising agencies, corporates, and the author of ‘Sportivity’, ‘Lessons from the Playground’ & ‘The Madness Starts at 9’.

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Charity Partner – Sanskar Charitable Trust

Major part of earnings from this book will go to Sanskar Trust who is creating a Symbiotic Rehabilitation for Special Adults and Senior Citizens.

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Kiran Zende

Kiran, a multifaceted personality, is an avid traveller, a dreamy orator, a poet and a marketing wizard full of ideas. He is passionate about Drama, films, music and writing. Kiran is a very active member of BNI, a Rotarian & is on Executive council of Rural Marketing Association of India. In addition, he is a trainer on various platforms and teacher in Management schools as a guest faculty. He conducts workshops to educate entrepreneurs about branding and creating the right visibility which will result in profitability.

Kiran has worked for ad agencies like Ad Palace, IB&W, Everest Communications and Rediffusion DY&R for brands like Zandu, Videocon, Parle, Taj Hotels, Tata, Airtel, and Indian Oil, shouldering responsibilities in studio, print production, and film production. He was part of the creative teams that won many awards like Cannes Lion, Abbys, Advertising Agency of the year (AAAI), etc.

In his entrepreneurial avatar, Kiran has been the growth catalyst of Yadnya. His creative skills have delivered many brand success stories and turned around the brand image of Yadnya. And his networking skills coupled with poetic and creative mind helped Yadnya win many new clients.

Kiran is currently giving wings to Yadnya Rural; a vertical of Yadnya; to serve his passion of reaching the roots and nourishing them. He is committed to transforming 1000 rural brands and entrepreneurs with his flair for rural marketing. Kiran strongly believes that each and every business needs branding to position themselves and to portray who they are. Recognizing his vision and hard work, Kiran was recently presented with ‘50 Most Influential Rural Marketing Professionals in India’ citation by CMO Asia.

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