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Vivek SreedharAuthor of Ketchup & Curry - Discover books
- Challenges
Corporate Social Responsibility in India A Practitioner’s Perspective
Author Name: Nirbhay Lumde | Format: Paperback | Genre : Business, Investing & Management | Other DetailsRead More...In India CSR as a mandatory obligation is around five years and the subject area is evolving. The last five years have been a roller coaster ride for many CSR professionals and the journey will continue to be intriguing with an ever-changing landscape. It may take a few more years before we could have seamless processes and systems in place. A good number of development organisations are trying out various ways and means of creating impact with access and availability of CSR grants. It has also seen the emergence of CSR agencies, social enterprises and platforms that will boost and recognise NGO efforts and corporate reputation. These are interesting times indeed!
With the emergence of CSR as an important subject in the academia, government and media echelons it is critical that development practitioners and CSR professionals have a philosophical background of the topic. It is also important to understand definitions of various social, economic and political jargons, related institutions and world systems. The book restates and simplifies these from a CSR practitioner’s point of view and captures CSR professional’s journey of understanding the subject area over the years. It also provides few practical approaches to make their role relevant, contextual and prepare for the future. The book also fills the gap of non-availability from a practitioner’s point of view of the CSR subject.
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