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Creativity & Innovation

Author Name: Ashwini Kumar Singh | Format: Paperback | Genre : Self-Help | Other Details

“Creativity and innovation are to events, what the heart and soul are to the living.”

The book aims at encouraging readers to capture the traits and develop skills for enhancing their creative and innovative capabilities, cultivating the culture of creativity and innovation.   

Creativity is inventiveness with new ideas; critical thinking is generating and selecting ideas; and innovation turns creativity into products, processes and services.

Creativity + Critical thinking + Innovation = Path of Desired Change 

The primary difference between creativity and innovation is that the former refers to conceiving a new idea while the latter involves converting that idea into a marketable commodity.

Creativity and innovation are an attempt to gain a competitive advantage. Organizations are now focusing on enhancing their employees’ creativity and not merely developing their technical competencies and skills. 

Undoubtedly, creativity is the most important human resource of all without which there would be no progress, and we would be forever repeating the same patterns. Innovation is at the heart of all successful companies.

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Ashwini Kumar Singh

Ashwini Kumar Singh is presently a Management Consultant. He has 47 years of experience with the largest steel producer of India, Steel Authority of India (38 years) and with ESSAR Group (8 years), of which more than 35 years he served in Senior Management.

He had the leadership of HRD functions all over the SAIL as Additional Director (HRD) and played a key role in making Management Training Institute (MTI), Ranchi, the Management College of SAIL, to be an ISO-9001 institute and placing Management Training Institute on a global horizon.

He was selected in the board of SAIL and worked in multifunctional areas. He has extensive cross-functional Management background spanning areas such as Manufacturing, Training, HRD, Corporate Planning and Marketing.

He has a unique blend of experience as a member of the Board of Directors derived from steering the manufacturing organization as Managing Director, Rourkela Steel Plant and leading the personnel function as Director (Personnel) and the Marketing Division of SAIL as Director (Commercial). He worked for more than eight years with ESSAR Group for Jharkhand Projects as Resident Director, ESSAR Steel Ltd. and then as CEO, EPJL.

A widely-traveled person, Singh has visited the USSR, the UK, Austria, Australia, Malaysia, Geneva, Egypt, and the USA for special assignment and specialized training. He has delivered many lectures on Technical and Management subjects in national and international fora and has published many papers. He has the following books published to his credit: 

(i) Managing People – Strategy for 21st Century.

(ii) Three C’s – Change, Customer & Completion.

(iii) Motivation Skill.

As an individual and head of the organization, he is a recipient of many national and international awards.

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