oodles of money on marketing and branding activities is not the only way for a
cash-crunched startup to win relevant clients. Instead, try Outlier marketing.
Dear Startup Entrepreneur,
Why did you start up? What are you
selling? Why do you want to spend money on branding ‘activities’? Do you have
an unlimited marketing budget?
These are questions you must ask
yourself, as they all address one word: Purpose
Outlier marketing deals with a simple
tenet: what you do must get the ROI that you expect. If not, it is a waste of
time and money. There’s so much we can do, with what is around and within us.
Devil Does Care provides examples, ideas and a direction for you to do more with
happen. Grow the Guerrilla way.
Pravin is a startup
specialist, parallel entrepreneur and a raconteur! He is a disrupter, always
exploring newer ways of doing things.
As a governing
council member of TiE Chennai and the Vice President of the Market Research
Society of India, Pravin regularly interacts with entrepreneurs and marketers
across the globe, and understands the universal pain point: to do more with
underlines his quest as a marketing catalyst, encouraging you to:
Disrupt, Defy, and
Do! To be an Outlier Marketer and make your