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Digital Spine A Study in Business Strategy

Author Name: Vikram Kalkat & Reto Gruenenfelder | Format: Paperback | Genre : Business, Investing & Management | Other Details

This is a business strategy for the digital era. It’s all about identifying the business drivers of digital revolution that’s happening all around us.


As digitisation takes hold of developed economies and new companies, business trends are appearing all around us. These trends are putting to question conventional wisdom and business models of companies that have thrived for decades. Several of these digital themes and new age company business models are understood by all of us only intuitively, or through fragmented themes of articles and interviews. There is a lot of talk but no proper end to end business strategy structure defined.

But in all this digital chaos there is a logic, and a structure for survival. The authors have attempted to provide a business model to help clarify how these new companies are challenging the existing corporates and world business order often successfully, and what will distinguish winners from losers in this era of the millennials.
This book provides:
•A Business Model to help strategise market forces and give a step by step approach to analyse directional trends;
•Case studies to better clarify on how to strategise both trends and as well as threats;

•An overview of the digital shift and key themes for the future to watch out for

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Vikram Kalkat & Reto Gruenenfelder

Vikram Kalkat, is a business development executive who specialises in launching new technologies. Vikram has several years of experience as a strategy and digital transformation consultant, advising multinationals across the globe. Over the years he has helped clients across Europe, North America and Asia address the hard business and directional issues. He is a recognised speaker on cybersecurity issues. Prior to this book, he has written on new approaches to financial credit risk, and strategy modelling amongst other initiatives.

Reto Gruenenfelder is the founder and owner of crITadvisory Pte. Ltd., a digital transformation advisory boutique in Singapore. Previously he was with IBM as Vice President & Distinguished Engineer, covering its financial services clients across the globe. Reto has advised clients on initiatives related to Enterprise Architecture, Blockchain and Artificial Intelligence amongst other leading technology aspects. He has worked with start-ups to help support upcoming digital ecosystems.



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