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Subrat SaurabhAuthor of Kuch Woh Pal
Entrepreneurship is not an easy game. There are so many challenges in the journey, and no one said it was easy to build a business. However, with certain base principles and fundamentals, the journey can be made easy.
Edge of Sanity is written from the personal experiences of Deepak Kanakaraju in trying to build his start-up company. The book explores topics like ethics, value creation, an entrepreneur’s mindset, personal health, productivity, marketing and more.
Entrepreneurship is hard and it drives many people to the edge of sanity. However, with good mentorship, advice, discipline, team and a long-term vision, anyone can succeed as an entrepreneur. This is a book that everyone should read before starting up a new business.
The chapters in this book are designed in such a way that one chapter can be read every day, and one can complete reading the book within a month. They are not necessarily in sequence, and can be read in any order.
Deepak Kanakaraju
Deepak Kanakaraju is a blogger and digital marketer. He started his blogging career with a motorcycle blog that became India’s No.1 motorcycle publication in 2012. He made an exit from his first start-up and worked as a digital marketer in start-ups like Exotel, Practo, Instamojo, Razorpay and MoEngage.
In 2017, he started his digital marketing agency PixelTrack in partnership with Sanjay Shenoy. Since then PixelTrack has helped brands like Mercedes-Benz, Nikon Lenswear and HDFC with their digital marketing strategies.
PixelTrack is a performance marketing company that also deals in digital marketing training, career services, digital marketing services, web development services for clients and sells SaaS products.
Deepak also founded Digital Marketing Club, an offline networking club for digital marketers. Members of the club have opportunities to learn, network and grow. With MemberSpeak, members of the club get an opportunity to speak on stage and grow their public-speaking skills.
Deepak’s goal is to revolutionize education through gamification. Apart from writing blogs, books and creating online courses, he spends 2-3 hours learning new things every day and wants to inspire people to learn something every day. He believes daily learning should be a habit.
