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Effective Copywriting Handbook

Author Name: Nishant Baxi | Format: Paperback | Genre : Business, Investing & Management | Other Details

Have you heard of the term: “Copywriting”?  Wikipedia defined

 it as: 

“Copywriting is the use of words and ideas to promote a person, business, opinion, or idea. Although the word copy may be applied to any content intended for printing (as in the body of a newspaper article or book), the term copywriter is generally limited to promotional situations, regardless of the medium (as in advertisements for print, television, radio, or other media). 

The purpose of marketing copy, or promotional text, is to persuade the reader, listener or viewer to act—for example, to buy a product or subscribe to a certain viewpoint”.

In the online marketing world, copywriting is used extensively to promote blog readership, get opt-ins for list building, and to monetize your prospects.

If you truly wish to be successful in your online business, you’ll have to learn the ropes of effective copywriting so that your readers will love you.

Thankfully, good copywriting practices are a learnable skill.

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Nishant Baxi

I am an experienced content creator and digital/social media marketing professional with a demonstrated history of working in the publishing industry. Skilled in E-Learning, Market Research, Online Advertising, Management, and Business Development, Content Development.

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