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Electoral Jugaad

Author Name: SK Nigam | Format: Paperback | Genre : History & Politics | Other Details

The lives of citizens of any democratic country are influenced by politics all the time, still many people do not understand how it works and how politicians lose or win. Involvement of politics in day-to-day life has prompted responses going from enthusiastic discussion to pessimistic excusal or latent acknowledgment. Anyway, neither enthusiastic discussion nor pessimistic excusal significantly helps anybody. A paucity of information about the Jugaad used by politicians and political parties is turning out to be considerably more fundamental now when narratives are being developed by using fake news, propaganda, analytics, and artificial intelligence presented by data availability and social media platforms. This lack of information convinced the author to write this book for the empowerment of voters as well as young leaders who keep their confidence and trust in democracy. This book will additionally improve their capacity for the democratic electoral process at a massive scale in a country like India. 

It takes more than analysis to help readers overcome the dangers of uninformed election campaign management. Here is the book that decisively strikes with readers and empowers them to redefine their vision for democracy.

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SK Nigam

Political Aide | Presiding, Polling Officer, Lok Sabha Elections – 2004, 2009, 2014, 2019 | Uttar Pradesh Assembly Elections – 2007, 2012, 2017, 2022 | Teacher

Savyasachi Krishnan Nigam is an Indian educator and political aide. An educator and development professional who also served as presiding and polling officer of Election Commission of India at all levels from Panchayat, Legislative Assembly to Parliamentary Elections many times. For the research on the political campaign management of major political parties of India, Nigam worked at the grassroots level with Indian National Congress, Bhartiya Janata Party, Samajwadi Party, Bahujan Samaj Party and Aam Aadmi Party. Trained in project planning and designing, corporate, diaspora and international fundraising, communication and report writing and para-legal training, Nigam has worked in the development sector on projects aided by UNDP, Govt. of India, and other state governments for twenty years before entering into election campaign management.