"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
The green shoots of entrepreneurship give an economy its vitality. They give rise to new products and services, fresh applications for existing products and services, and new ways of doing business. Entrepreneurship stirs up the existing economic order and prunes out the dead wood. Established companies that fail to adapt to the changes cease to be competitive in the marketplace and go out of business.
Within the broadest definition, entrepreneurs are found throughout the world of business because any firm, big or small, must have its share of entrepreneurial drive if it is to survive and prosper. This textbook focuses on starting and growing independent new ventures. It is based on entrepreneurship courses taught at various College and at universities around the world.
While this textbook empowers would-be entrepreneurs to start and grow their new ventures, it's not only for them. Any student who reads this book will learn about the entrepreneurial process and the role of entrepreneurship in the economy.
Satwik Sahay Bisarya
Mr. Satwik S. Bisarya (M. Sc. Agriculture Extension, 2013, Mahatma Gandhi Chitrakoot Gramoday University) is the Assistant Professor of Transfer of Agriculture technology at AKS University, Satna. He is an award-winning teacher who specializes in teaching organizational behavior, entrepreneurship development, management, power and influence, and negotiations, as well as training and development at the graduate and undergraduate level. He published many research papers in many journals/conferences both National and International level.
