"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Excellence Through Innovation (Brand Management) by Dr. Shyam Shukla offers a comprehensive approach to understanding the intersection of innovation and brand management. The book emphasizes how innovation drives brand success and long-term value. It covers essential topics like brand positioning, customer engagement, and competitive advantage, highlighting the role of creativity and adaptability in brand strategies. Dr. Shukla incorporates case studies to demonstrate how innovative brands thrive in today’s dynamic market environment. Designed for both professionals and students, this book provides practical insights into creating distinctive, resilient brands that stand out through continuous innovation.
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DR. SHYAM BANSHIDHAR SHUKLA, SUYESHA SHUKLA
Dr. Shyam Shukla is a distinguished academic and thought leader in business management, specializing in international business, innovation, and marketing. Currently a Professor at NSB Bangalore. Earlier he had been Bharathividyapeeth University (BVDU IMED) Pune, taught at Linnaeus University, Sweden, and as Principal & Director Incharge at the Central Institute of Business Management. He is the Founder President of the National HRD Network's Nagpur Chapter and a former Chairman for AMMI Nagpur. Dr. Shukla has authored multiple books and has held leadership roles in academia, contributing extensively to research, education, and corporate consultancy.
