"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh PalEntrepreneurship is much talked and written about in popular forums but there is no book that covers the subject in its varied and deep hues. This book is an insightful analysis of what entrepreneurship means and entails and how entrepreneurial ventures are built and grown in a sustainable manner, unravelling in its fourteen chapters a unique and phased discussion of Indian contextual realities and potentialities in global perspectives. It is loaded with several real life examples which are leveraged to develop constructs that aspiring entrepreneurs and start-up founders would find invaluable. The book brings out intricate facets of setting up and growing start-up and entrepreneurial ventures, and fills a major gap in the study and research of this domain.
C B Rao
Dr C Bhaktavatsala Rao holds a Ph.D. Degree in Industrial Management and an M. Tech. Degree in Industrial Engineering, both from the Indian Institute of Technology, Madras, Chennai, and a B.E. Degree in Mechanical Engineering from Sri Venkateswara University, Tirupati.
Dr CB Rao has forty-two years of diversified experience in strategic and operational leadership of large reputed companies, including global MNCs, in India.
Dr CB Rao has led the companies he was associated with on paths of rapid growth and value creation. A business leader with deep roots in pharmaceutical and automobile industries, with a strong grasp over all functional domains, he has undertaken several growth-driving and value-building integration and diversification initiatives for the companies he was associated with. He is a prolific writer with over 130 publications in economic and business dailies and refereed journals to his credit. He runs his management blog under the name Strategy Musings at cbrao2008.blogspot.com where he posts articles on different aspects of strategy and leadership regularly.
Leadercrest Academy is established by Dr CB Rao to leverage his knowledge and experience, in collaboration with other experts, as a world class institution for leadership development, competitive strategy and corporate governance that would enable business and industrial excellence. Leadercrest is committed, among others, to publish books and reading materials to support its objectives.
