"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
The consumer mind is a minefield- a lesson marketers learn quickly as they make their way through this treacherous and confusing terrain. As a career market researcher, Shobha Prasad has had to learn this lesson many times over and her cartoons capture experiences all along this route, ranging from the strange and surprising to downright hilarious!
Welcome to a hundred quirky takes on the corporate effort to understand and woo their audiences - marketers lost in data forests, left brained corporates bemused by drunken consumer decision pathways, and the sordid fate awaiting sad souls tasked with conveying bad news to senior management! It also captures the underlying sense of humour that helped people survive the COVID years, with cartoons created throughout that unique phase.
Whether you work in the corporate or business world, are a marketing student, or just a student of human nature, you will find these toons insightful and relatable.
Shobha Prasad
Shobha is an award winning Consumer Insights and Marketing professional who non-stop scours her daily life for oddball information to convert into cartoons - for the pleasure of her colleagues and clients, not to mention her long-suffering family. Her cartoons put under the microscope every promising shenanigan from corporate life, domestic life, general life with a capital L and an imaginary life inhabited by a couple of strange owls.
