"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Best ideas from the book –
- 9P’s of Modern Marketing
- Competitive Curve, a framework to analyze your business success.
- The 8 Thinking Hats.
- Marketing Nirvana. (The 3 life stages of a Marketer)
- The Secret Sauce of Branding.
- The Ripple Effects of Branding.
- The 3 Evils of Customer Centricity.
In this book, Rajesh Srinivasan has distilled 135 small bites of thought from his professional experience as a Marketing Strategy Consultant. These nuggets of perspective will enrich your mind, thereby enriching your business.
The book also has illustrations that will spark your imagination and hone strategic thinking.
Spanning Sales, Marketing, Branding, Communication, Consumer Focus, Disruption and Strategy & Mindset, these ideas will induce introspection and will make you look at your business in a new light.
If you are an entrepreneur or a marketing enthusiast this book will surely be a great value addition to your library.
Leaders tribute for the book;
"Fun & insightful read for entrepreneurs and marketers. Rajesh distils his experiences & anecdotes into easy-to-read nuggets of unconventional wisdom that spurs fresh thoughts.”
Saurabh Bajaj, Head Marketing (Diary) – Britannia
“The book is a fusion of the basics of marketing with modern-day business imperatives & concepts woven seamlessly. It helps one evolve & yet help remain rooted in basics.”
Saumil Mehta, Director & Country Manager – The Kraft Heinz Company
Rajesh Srinivasan
Rajesh Srinivasan is a Modern Marketing and Business Growth Strategist. He is the Founder of Mindful Marketing - a boutique consulting firm through which he advises CEOs on business growth and brand strategy.
Rajesh is also the most sought-after speaker for various conferences, in-house business events and workshops on Modern Marketing, Brand leadership and Customer loyalty.
He is the author of the Amazon Bestselling book - "Marketing Success Formula" and co-authored two books "Shifting Gears" and "Stay Hungry; Stay Bullish".
His books have been featured in various magazines like Business Today, The Week, India Today, and Business Standard.
Economic Times has appointed Rajesh as a Jury Board Member for its Most promising Tech Marketers Award – 2020 and 2021
Rajesh has frequently been invited to deliver keynote sessions in various industry conferences and events like;
- World Marketing Congress - 2019
- Economic Times - Marketing Leaders’ Summit (2020)
- Bangladesh Brand Summit (2020)
- Realty Plus - Virtual Digital Marketing Summit (2020)
- Entrepreneur India - B2B Marketing Strategies (2020)
- Kuwait Entrepreneurs Forum (2021)
Nicknamed as Marketing Evangelist by the business fraternity, Rajesh frequently shares his wisdom through his Youtube Channel and also has written more than 30 thoroughly researched articles.
He is also the guest / part-time lecturer for Top B-schools like the Indian Institute of Management, National Institute of Fashion Technology, and MICA.
Rajesh Srinivasan has extensive industry experience of over 20 years in the real estate, hospitality, and advertising industry.
He is an alumnus of the Indian Institute of Management (IIM), Lucknow, and was the Topper of the Batch.
