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Subrat SaurabhAuthor of Kuch Woh PalThe concept of marketing can be viewed from social and managerial perspectives. So Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. At its simplest, marketing can be defined as exchange transactions that take place between the buyer and the seller. Marketing is the management function, which organizes and directs all those business activities involved in assessing and converting customer purchasing power into effective demand.
Dr Anshumali Pandey
Dr. Anshumali Pandey, is a renowned & reliable name in the field of Education, Hospitality, Tourism and Tribal Food. He is a Teacher and Chef by profession, and also an Author, a Business Auditor, and an avid culinary traveller to the Indian Sub continental hinterlands. Dr. Anshumali Pandey is a Hospitality Educator (PhD) who specialises in Higher Education, Office Administration, Pay roll, HR, Labour Laws, Audit, and Procurement & Tender Process. He is an Author with 47 Publications consisting of 32 Books.
The books written by Dr Anshumali Pandey are essentially a banquet arising from an experience of over 25 years of Professional life and have boiled down to crisp and accurate writing on his favourite subjects. Hospitality Sector champion requires to be a specialist in many fields and Dr Pandey is one of them. His knowledge is evident from the spectrum of subjects which he has chosen for his books so far, which ranges from being a specialist chef, to Master of Human resources, to Education and to love for children, and topped with Spirituality.
Books written by the Author are –
1. Theory of Indian Cookery
2. Beauty and Irony of Silvassa Tourism
3. A Short Indian Food Story
4. Be Your Own Guide to Indian Cuisine
5. Cookery Fundamentals
6. History of Indian Food
7. The Great Indian Story Book for Children
8. Personal Budget: Easy Work Book
9. Online Classes Log Book
10. Dictionary Making Work Book for School Children
11. The Lazy Bed
12. Hindu Dharm (हिन्दू धर्म) (In Hindi Language)
13. Where is my coffee?
14. Your First Job is Never your Last (Volume 1)
15. You are Almost There (Quick Fix Resume and Interview Hacks)
16. Working for the Enemy? - A lesson in Career Management
17. Public Speaking for the Young
18. A Date With Coffee
19. How to be The Best Hotel Front Office Employee
20. Diploma in Food Production, The complete Syllabus
21. Diploma in F&B Service, The Complete Syllabus
22. Diploma in Front Office, The Complete Syllabus
23. The Time to Speak is Now
24. Munshi Premchand (Short Stories in English)
25. The Housekeeping Department, Text Book
26. Hitchhiker’s Guide to Trekking in Uttarakhand
27. Uttarakhand, A divine Land for a Reason
28. Bachhon ke liye rochak kahaniyan बच्चों के लिए रोचक कहानियाँ
29. Basic Communication Skills of English
30. The Basic Office Organisation Book for Start-ups
31. Hospitality HRM
32.
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