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Hospitality Marketing

Author Name: Dr Anshumali Pandey | Format: Paperback | Genre : Educational & Professional | Other Details

The concept of marketing can be viewed from social and managerial perspectives. So Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. At its simplest, marketing can be defined as exchange transactions that take place between the buyer and the seller. Marketing is the management function, which organizes and directs all those business activities involved in assessing and converting customer purchasing power into effective demand.

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Dr Anshumali Pandey

Dr. Anshumali Pandey, is a renowned & reliable name in the field of Education, Hospitality, Tourism and Tribal Food. He is a Teacher and Chef by profession, and also an Author, a Business Auditor, and an avid culinary traveller to the Indian Sub continental hinterlands. Dr. Anshumali Pandey is a Hospitality Educator (PhD) who specialises in Higher Education, Office Administration, Pay roll, HR, Labour Laws, Audit, and Procurement & Tender Process. He is an Author with 47 Publications consisting of 32 Books. 

The books written by Dr Anshumali Pandey are essentially a banquet arising from an experience of over 25 years of Professional life and have boiled down to crisp and accurate writing on his favourite subjects. Hospitality Sector champion requires to be a specialist in many fields and Dr Pandey is one of them. His knowledge is evident from the spectrum of subjects which he has chosen for his books so far, which ranges from being a specialist chef, to Master of Human resources, to Education and to love for children, and topped with Spirituality.  

Books written by the Author are – 

1.      Theory of Indian Cookery

2.      Beauty and Irony of Silvassa Tourism

3.      A Short Indian Food Story

4.      Be Your Own Guide to Indian Cuisine

5.      Cookery Fundamentals

6.      History of Indian Food

7.      The Great Indian Story Book for Children

8.      Personal Budget: Easy Work Book

9.      Online Classes Log Book

10.  Dictionary Making Work Book for School Children

11.  The Lazy Bed

12.  Hindu Dharm (हिन्दू धर्म) (In Hindi Language)

13.  Where is my coffee?

14.  Your First Job is Never your Last (Volume 1)

15.  You are Almost There (Quick Fix Resume and Interview Hacks)

16.  Working for the Enemy? - A lesson in Career Management

17.  Public Speaking for the Young

18.  A Date With Coffee

19.  How to be The Best Hotel Front Office Employee

20.  Diploma in Food Production, The complete Syllabus

21.  Diploma in F&B Service, The Complete Syllabus

22.  Diploma in Front Office, The Complete Syllabus

23.  The Time to Speak is Now

24.  Munshi Premchand (Short Stories in English)

25.  The Housekeeping Department, Text Book

26.  Hitchhiker’s Guide to Trekking in Uttarakhand

27.   Uttarakhand, A divine Land for a Reason

28.   Bachhon ke liye rochak kahaniyan बच्चों के लिए रोचक कहानियाँ

29.   Basic Communication Skills of English

30.   The Basic Office Organisation Book for Start-ups

31.   Hospitality HRM

32.

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