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World’s business decisions depend on business environment, which is highly dynamic. This book provides a comprehensive coverage of the core topics that are central to the business environment. Each topic is presented in a very systematic way aimed to develop the reader’s ability in understanding and analyzing the internal and external environmental factors that affect the business environment. The subsequent factors, that is, Economy Systems, Economic Environment, Industrial Environment, Technological Environment, Social Environment, Political Environment, International Environment, Legal Environment, Natural Environment and Demographic Environment, and their roles in business decisions are discussed elaborately in this book.
The book is divided into seven units and each unit is again divided into different sections. It provides a strong conceptual framework for the study and understanding of the various aspects of business environment. The recent policy changes are also incorporated in the appropriate sections.
This book is designed to keep the standard requirement of business management, commerce and economics students at graduate and postgraduate levels.