Indian

Indian Business Environment Role of Micro and Macro Environment of Business Decisions

by Ranjith Pappachan

ISBN9789352065837

Type : Paperback

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Overview

Summary of the Book

World’s business decisions depend on business environment, which is highly dynamic. This book provides a comprehensive coverage of the core topics that are central to the business environment. Each topic is presented in a very systematic way aimed to develop the reader’s ability in understanding and analyzing the internal and external environmental factors that affect the business environment. The subsequent factors, that is, Economy Systems, Economic Environment, Industrial Environment, Technological Environment, Social Environment, Political Environment, International Environment, Legal Environment, Natural Environment and Demographic Environment, and their roles in business decisions are discussed elaborately in this book.

The book is divided into seven units and each unit is again divided into different sections. It provides a strong conceptual framework for the study and understanding of the various aspects of business environment. The recent policy changes are also incorporated in the appropriate sections.

This book is designed to keep the standard requirement of business management, commerce and economics students at graduate and postgraduate levels.

About the Author

Ranjith Pappachan, PhD, worked as Lecturer in Department of Business Management and also officiated as Principal in United College of Arts and Science, Port Blair, South Andaman. In the year 2006, he shifted to Mahatma Gandhi Government College (MGGC), Mayabunder, North Andaman as Guest Faculty in Cooperative Management Department. In the year 2011, Ranjith was appointed as Programme Officer in the biggest project of India, that is, Mahatma Gandhi National Rural Employment Guarantee Act with Andaman and Nicobar Administration. He also occupied an honorable position in top NGOs in Andaman and Nicobar Islands.

The idea for this book is derived from nearly ten years of his teaching experience in cooperative management, commerce and management courses to undergraduate students.

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