"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
This book depicts marketing in contemporary and future India by providing a clear understanding of the marketing concepts, with due emphasis on developing application skills. It comprehensively discusses marketing management concepts and frameworks with numerous illustrations and cases in the Indian context.
This book is primarily written for undergraduate students of B.com/BMS / BBA for courses in Principles of Marketing/Marketing Management. This book can also be used to advantage by postgraduate students of Business Administration (MBA) for courses in marketing, and by students of engineering where an elective course on Marketing Management is prescribed.
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Shobhna Dangwar
Ms. Shobhna Dangwar, M.Com, UGC –NET, presently pursuing PhD. in the subject of Commerce. She possesses extensive academic experience of 14 years. She is presently working as an Assistant professor and also heading the position of Head of the Commerce Department in Smt. Devkiba Mohansinhji Chauhan College of Commerce and Science. She regularly contributes research papers for major national and international journals.
