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KARRAM KURRAM The Lijjat Story

Author Name: Minaxi Anuradha | Format: Paperback | Genre : Biographies & Autobiographies | Other Details

A story of seven ordinary women who had no background in business, no significant educational qualification, and with just $2 in capital, could build a business empire worth $213 million spread across 69 branches and employing more than 42,000 people.This is the story of women’s struggle that saw the light of the day. This amazing story is about one of the most incredible Indian businesses of all time. There cannot be a better example of women’s self-empowerment in brand history.From the Lijjat's story it’s a great learning for today’s entrepreneurs, who, despite being at the pinnacle of the technological revolution, often keep doubting our capabilities and complaining about constraints.And, Lijjat is a standing example of seven incredible women who had no education qualification, no background in business, and no fancy investors. Yet, they were able to build a business empire that empowers generations of women all across the country, making a positive difference in their life.

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Minaxi Anuradha

Minaxi is arts graduate in history and well versatile in various genre of writing . Writing is her passion and this is her 6h book. Her keen gener of writing are epics and realistic stories . Being a homemaker, she is well versatile in managing writing profession with her talented research and content team . With the collaboration of her co-author Anuradha , pinned this special book about feminism in this male dominant world . A story which is close to heart for each and every women because papad is the soul behind this special story of country .

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