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Long Tail - Walking the Extra Mile on Rural Broadband Business

Author Name: Satya N Gupta, NGNguru | Format: Paperback | Genre : Business, Investing & Management | Other Details

Talk on broadband services in rural and remote areas has been the pastime of all the stakeholders in developing countries but walking on this talk has been unremarkable. The ubiquitous reason given for this state-of- affairs has been the so called “lack of business case”.  The main objective of this crowd-sourced study was to explore the implementable models to make the business of rural broadband happen. The imminent needs which came out are Technological Architecture, Affordable Tariff, Facilitating Regulation, Alternate Funding options to enable a “Sustainable Business Model”. This book brings out  an innovative business model like “HotSpot-as-Managed Service “ &  Architecture named Everything on Tower (EOT), tailor-made for rural, based on 5L principles (Low cost, Low Power, Low Maintenance, Local Control, Local Content).

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Satya N Gupta, NGNguru

An International expert in NGN technologies, Regulation, Interconnection and Broadband with 38 years’ experience in all aspects of Telecom, including 25years with Govt. and Regulator, Satya N. Gupta is publicly recognized as an Analyst, Author, Advocate and Advisor on ICT related Policies, Projects and Business. He joined ministry of Communication in 1981 and Ministry of railways in 1983 and is  recipient of Minister of Railways award .

A triple master in Electronics Design Technology, IT Management and Telecom Policy & Regulation, globally known as “NGNguru”. Author of “Everything over IP- All you want to know about NGN”. He also authored a concept called “Job Factory- Converting Unemployment into Intraprenuership”. This recent research-based work, “Long Tail - Walking the Talk on Rural Broadband Business”, brings out implemental business models.

Elected as the Secretary General of ITU-APT Foundation of India, he is Vice-President and Trustee of PTCIF and Co-chairs BIF committees on Rural Digital Infrastructure and IOT. He founded NGN Forum in India to spread awareness and capacity building in the field of emerging technologies. As an Expert at Commonwealth Telecom Organisation, imparts training NGN Technologies, Broadband Policy and Regulation, Interconnection Costing , Spectrum Management, IPV6, Blockchain and Blue-Ocean Strategy.

As Chairman, BLUETOWN, India & BIMSTEC, forging newer partnerships and “Making It Happen” the vision of “Connecting the Unconnected people living in Rural areas of World”.

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