"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
This book is structured to cater to a broad audience, from management students and educators to industry professionals. For students, the cases provide an opportunity to apply classroom learning to practical situations, fostering a deeper understanding of management concepts. For educators, the cases serve as a valuable resource for stimulating classroom discussions and engaging students in active learning. For professionals, the cases offer insights into strategic decision-making and problem-solving, helping them navigate the challenges of their respective industries.
The objective of this book is not only to present challenges faced by organizations but also to inspire innovative thinking and strategic foresight. Each case is accompanied by thought-provoking questions that encourage readers to delve deeper into the issues at hand, analyze from multiple perspectives, and derive meaningful conclusions. These questions are designed to stimulate discussions and debates, fostering a collaborative learning environment.
Dr. Amrita Baid More
Dr. Amrita Baid More is an accomplished academician and researcher with over a decade of experience in management education. Her expertise includes AI in consumer engagement, innovative marketing, and sustainable business practices. A prolific author, she has published extensively in renowned journals and SCOPUS-indexed case studies, focusing on digital transformation, green marketing, and ethical AI. Dr. More actively participates in workshops, international conferences, and mentorship programs, earning recognition for her contributions to academia and industry collaboration.
Dr. Manpreet Kaur Bhatia is a seasoned educator with 22 years of teaching experience, including 16 years in leadership roles. Currently an Assistant Professor and Program Chair at Medicaps University, she holds multiple advanced degrees in management and law. Dr. Bhatia has published widely, served as a paper setter for DAVV University, and received accolades for her teaching and social contributions, including the "Best Performance Award" in 2006.
Dr. Arpan Shrivastava is a distinguished academician with 14 years of teaching and 6 years of industry experience in Management and International Business. He has authored over 25 research papers in prestigious journals, including ABDC and SCOPUS. Dr. Shrivastava’s research spans diverse management topics, reflecting his dedication to advancing the field through education and research.
