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Mar-Tech A Marriage Made on Earth

Author Name: Amit Tiwari | Format: Paperback | Genre : Business, Investing & Management | Other Details

“Mar-Tech: a Marriage made on Earth” by Amit Tiwari is a playbook on marketing in the age of Martech. But before the play begins, Amit introduces the players, and you soon discover this is more than a mere match of equals. This is a match where both sides—Marketing and Technology—decide to collaborate rather than compete, totally changing the game, by each combining their home advantage.

With the release of this book, India takes its first step delving into Mar-Tech. It is a must-read whether you’re entering a marketing function, leading it or building one from scratch. The game’s changed. Marketing is now Marteching™.

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Amit Tiwari

Amit Tiwari is a strategic marketing technology leader with a global influence and a knack for changing the game as soon as he’s on the field. While many may laudably speak of reaping the synergies between Marketing, Technology, Media Planning, Data Science, Integrated Communication and Talent Management, intrapreneurial Amit has been busy applying them within large organisations such as Philips and Havells, with unstinting success. His new-age marketing approach has withstood the test of time and earned the appreciation of his peers (and of leading business journals, for whom he now writes regular columns). He is currently serving as the Global Head of the Marketing Demand Center at Tata Consultancy Services. Be it leadership development or business development, database management or channel management, there are a few things the ISB, Kellogg and Wharton educated Tiwari hasn’t done, and done splendidly. Nevertheless, there is always a first time for everything, and the book in your hand is a first even for Amit. We hope it makes a good enough first impression for you to come back for seconds.