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Marketing Chronicles A Compendium of Global and Local Marketing Insights From the Pre-Smartphone and Post-Smartphone Eras

by Nimish V. Dwivedi

Format: Paperback

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About the Book

From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners.

Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts andinformative observations.

Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation tothe power of measurement and metrics.


Nimish V. Dwivedi is a consumer marketing and financial services professional who has observed the changing and emerging landscape of marketing through living and working in Japan, Hong Kong, Singapore, UAE and Vietnam, besides always observing   India outside in.   Having graduated with a marketing major from one of   India’s top business schools-  – Jamnalal Bajaj Institute of Management Studies, Nimish has had the privilege of working with and learning from some of the best marketing professionals in the iIndustry. Starting his career fresh out of campusas an Executive Trainee at Asian Paints, Nimish has worked in senior leadership roles at Citibank, Standard Chartered, Paypal, Mashreq Bank and is currently the Business Director Cards and Payments at VP Bank –- FE Credit   based in Vietnam.


Nimish has been able to practice and execute his marketing perspectives besides being a keen observer and an enthusiastic chronicler of the emerging marketing landscape specifically in India besides in various other parts of the world



Marketing Chronicles





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