“A lucid, insightful and at times provocative look at brands and marketing over the years . Simple, well written and immensely readable, this is a must read for all observers, students and practitioners of marketing.”
“Nimish was always a diligent and thoughtful student in my Strategic Marketing class at Jamnalal Bajaj. Am delighted that he has chosen to share contemporary insights and perspectives on marketing from his two decade long career. Am sure this will be relevant for both practitioners and students of marketing and business.”
Tarun Gupta, Faculty at Jamnalal Bajaj, Consultant & Marketing Veteran
From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners.
Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations.
Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation tothe power of measurement and metrics.
Nimish V. Dwivedi is a consumer marketing and financial services professional who has observed the changing and emerging landscape of marketing through living and working in Japan, Hong Kong, Singapore, UAE and Vietnam, besides always observing India outside in . Having graduated with a marketing major from one of India’s top business schools- – Jamnalal Bajaj Institute of Management Studies, Nimish has had the privilege of working with and learning from some of the best marketing professionals in the iIndustry. Starting his career fresh out of campus as an Executive Trainee at Asian Paints, Nimish has worked in senior leadership roles at Citibank , Standard Chartered, Paypal, Mashreq Bank and is currently the Business Director Cards and Payments at VP Bank –- FE Credit based in Vietnam.