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Marketing Management An insight to marketing concepts and principles

Author Name: Dr. Subramaniam Seshan Iyer | Format: Paperback | Genre : Educational & Professional | Other Details

The book travels through various marketing concepts which will enable a marketing executive in understanding the market and achieving results. It also embarks upon the process of product management and physical distribution. Every students aspiring to become specialised in marketing must read this book.

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Dr. Subramaniam Seshan Iyer

I am Dr. Subramaniam a Ph.D from Rashtrasant Tukadoji Maharaj Nagpur University. I have completed my Bachelor of Science and Master of Business Administration from Nagpur University. Presently I am designated as Controller of Examination in Datta Meghe Institute of Management Studies, Nagpur an autonomous institute. I reach audience through my facebook page https://www.facebook.com/saivyavasthapan2015/?ref=pages_you_manage and I also make videos on Youtube with respect to management fundamentals. I have been working in this field since last 20 years. I have worked as Medical Representative for 12 years.