"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
In a world where the pace of business is unrelenting and competition is fierce, "Marketing Management" stands out as a guiding light for those determined to master the marketing domain. Authored by the distinguished Dr. Qaisar Abbas Fatimi, this book breaks free from the constraints of traditional textbooks to offer a powerful blueprint for marketing success.
"Marketing Management" invites you on a deep dive into the art and science of marketing, delivering an unmatched understanding of consumer behavior, market segmentation, and brand positioning, all through Dr. Fatimi's seasoned lens. It goes beyond the basics, enriching readers with cutting-edge insights on using digital technologies to supercharge marketing efforts—from mastering social media to harnessing data analytics.
Moreover, Dr. QAF ventures into the ethical and sustainable aspects of modern marketing, promoting strategies that benefit society and the planet. This book is more than a learning resource; it's a journey towards discovery, growth, and excellence in marketing, curated for students, educators, and professionals alike. Under Dr. Fatimi's mentorship, you're set to excel in the dynamic marketing landscape.
Dr. Qaisar Abbas Fatimi
Dr. Qaisar Abbas Fatimi emerges as a visionary in the marketing sphere, with a PhD and a profound understanding of the field's complexities. His journey has been marked by groundbreaking contributions in marketing research, data analytics, digital marketing, and strategic development, showcasing his deep commitment to mastering and reshaping the marketing world amidst digital evolution. Leading the innovative platform "Digital Marketing with QAF", Dr. QAF offers an invaluable reservoir of knowledge, catering to both the aspirations of emerging marketers and the expertise of industry veterans. Here, the latest in research, trends, and hands-on strategies converge, empowering marketing professionals to thrive.
Through his prolific work—spanning insightful research papers, compelling articles, and strategic blueprints—Dr. QAF bridges the theoretical and practical, fueling his mission to arm individuals with the necessary skills and insights for success. His passion transcends academia, manifesting as a dedication to guiding marketers through the dynamic digital landscape with confidence and creativity. Dr. Qaisar Abbas Fatimi stands not just as an expert, but as a beacon for those steering the ever-changing tides of the marketing domain.
