"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Marketing is an ever-evolving discipline. Writing a book on this subject is always an exciting task. The primary focus of this book is to build conceptual framework for designing and evaluating marketing strategies. The book covers all major marketing concepts like buying behaviour, marketing environment, STP, differentiation and marketing mix. The book also includes several case studies to orient students with applications of these concepts in real world.
Dr. Pratik C Patel
Dr. Pratik C Patel has a rich teaching experience of more than 15 years at UG and PG level. He has done his Ph. D in Celebrity Endorsement. He has published more than 30 research papers in the journals of repute. He has 4 books to his credit namely learning strategic management through case study, Caselets in strategic management and Contemporary issues in Marketing and Finance. Business strategy and Marketing management is his forte and he admires case study approach of teaching a lot.
Dr. Patel is presently associated with B.R.C.M. College of Business Administration; a constituent institute of Sarvajanik University. The author can be reached at pratikmba1@gmail.com
