"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
This book researchs how to apply big dta gathering tool to predict retail and service industry consumer behavior. This book first part aims to explain why and how future artificial intelligent technology ( big data gathering method) can be applied to assit businesses to predict why and when and how consumer behavior changes in retail industry. I shall explain why traditional psychological and statistic and marketing methods are applied to predict consumer behaviors, human's judgement and analytical effort will be worse to compare AI machine's judgement and analytical effort. Also, I shall indicate different business organizations why they apply AI big data gathering method to help them to design any questionnaires ( surveys) questions which will be more valid and useful to conclude human's questionnaires ( surveys) design questions method.
This book has these two research questions need to be answered?
(1) Can apply (AI) learning machine predict consumer behaviors in retail industry?
(2) Can (AI) learning machine replace human marketing research method, e.g. survey or human psychological and micro and macro economic methods to predict consumer behaviors more accurate in retail industry?
John Lok
I had graduated business Administration Science Degree Common Wealth Open University. Then, I concentrate on researching whether how economic changing environment can influence our behaviors, e.g. consumer behavior in behavioral economic view. I had researched different behavioral economic topics included how artificial intelligence influences economic environment changes, how artificial intelligence influences consumer behaviors, how disease influences traveler leisure psychology, how economic changing environment influences public transport passenger choice, how e-commerce market influences consumer behavior etc. different books are published. I hoped my readers can make accurate analysis concern show the economic changing environment influences consumer behavior in behavioral economic view.
