"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
This book has focussed on identifying some of the key antecedents of online brand experience as more comprehension of the online brand experience and its antecedents are required particularly within the online shopping domain
Dr. Faseeh Amin & Professor Fayaz Ahmad Nika
Dr. Faseeh Amin has a degree in MPhil & Ph.D (Management/ Marketing) from Central University of Kashmir. He also has a degree in MBA (Marketing & International Business) from BVP, Pune He is currently a Project Technical Officer in University of Kashmir. His research focuses on social media addiction, branding, customer brand engagement, social media marketing and online shopping. He hopes to use his research to create ingenious solutions in the field of management and become a business professional.
Dr. Fayaz Ahmad Nika is a Professor and Finance Officer in Central University of Kashmir. He has also assumed charge earlier as HOD (Business Stusies) and former Incharge Registrar in Central University of Kashmir. His research focuses on finance, HR, branding and customer brand engagement. He hopes to use his research to create ingenious solutions in the field of management. He has 19 years teaching experience in Commerce and Management Studies in Higher Education Department J&K Govt and Central University of Kashmir.
