"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
In an era where the lines between the digital and physical worlds blur more than ever, successful marketing strategies demand a holistic approach. “Phygital Revolution – Future of Marketing” is your comprehensive guide to navigating this new landscape and creating cohesive customer experiences that span both realms.
Drawing on the latest trends, cutting-edge technologies, and real-world case studies, this book offers actionable insights and practical strategies for marketers seeking to master the art of integration. Discover how to leverage data-driven insights to personalize customer interactions, enhance brand loyalty, and optimize marketing performance across all touchpoints.
Whether you’re a student of Digital Marketing or a Practicing Digital Marketer looking to elevate your brand, this book provides a step-by-step framework for:
- Understanding the fundamentals of digital-physical integration.
- Building a cohesive marketing strategy that bridges the digital and physical divide.
- Implementing data-driven personalization to meet and exceed customer expectations.
- Exploring emerging technologies like AI, AR/VR, IoT, and blockchain to stay ahead of the curve.
- Case studies showcasing successful integration efforts across various industries.
“Phygital Revolution” is more than just a guide; it is a roadmap to the future of marketing. Equip yourself with the knowledge and tools to create seamless, engaging, and memorable customer experiences that drive growth and success in today’s dynamic marketplace.
Unlock the potential of integrated marketing and transform your approach to reach new heights. Your journey towards mastering the digital-physical nexus begins here.
Apurv Ulhas Naik
Apurv Ulhas Naik is a family man, with a loving wife and a 9 years old son. He has 19 yrs of experience working in FMCG in strategic marketing. He is currently leading marketing team in Amar Tea Pvt Ltd (Society Tea) and has varied experience of working in different FMCG companies like Bajaj Corp Ltd (Hair Oil), McNroe Consumer Products (Wildstone Deo), Nitco Tiles, J L Morison (Bigen Hair Dye), etc. He has his routes grounded in Spirituality. He survived a near fatal accident in Oct’ 2017 and thereafter recovered from the accident and started running marathons and living a healthy and fit life again. He also founded fitness ventures FittQ and YummyCalorie.
