"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Practical Market Research as the name suggests is your ultimate guide to understanding why market research is indispensable in today’s fast-paced economy. Whether you're a student, job seeker, or aspiring professional, this book offers valuable insights, practical tips, and actionable strategies to help you navigate and thrive in this booming field. From understanding the ever-evolving consumer landscape to exploring diverse career paths, this book reveals how market research combines flexibility, creativity, and inclusivity to offer something for everyone.
Packed with real-life case studies, actionable tips, and a deep dive into the skills you need to succeed, this book makes market research approachable and fun. You’ll uncover the art of trend-spotting, learn how to build a standout online presence and get insider tips on turning internships into stepping stones for career growth. More than just a career guide, this book helps you think big, act sharp, and embrace the exciting challenges of a market research career with confidence. So, if you're ready to master the tools of the trade, and set yourself up for success, this book is your launchpad to an extraordinary professional adventure.
Sumant Ugalmugale
Mr Sumant Ugalmugale is a recognized expert in the field of market research and consulting. With over a decade of experience, he has led impactful initiatives in market research and healthcare consulting. He has worked with leading organizations such as IQVIA, Novartis, Global Market Insights, and Trinity Partners, making a notable impact in the field of market research and healthcare consulting. A graduate of Bombay College of Pharmacy, Mumbai, and an MBA in Pharmaceutical Management from the prestigious NIPER, Mohali, his journey exemplifies dedication and excellence. He is passionate about delivering actionable insights that guide informed decisions and help shape the future of the industry.
Beyond his professional expertise, he has a true passion for teaching and mentoring. With a thoughtful and approachable style, he excels at making complex concepts easy to understand and engaging for his students. Through seminars, workshops, and courses at various institutions, he has inspired countless aspiring professionals, helping them navigate their careers with confidence and clarity. His influence extends beyond the classroom, leaving a lasting imprint on the careers of many who have had the privilege of learning from him.
When he's not delivering insightful talks or guiding others in mastering market research, you’ll likely find him in a tranquil setting—perhaps on his balcony gazing at nature or sitting under a tree, immersing himself in thoughtful reflection, brainstorming innovative ideas, or simply recharging his creative energy. A true nature enthusiast, he believes that the best ideas emerge in the peaceful solitude of nature.
This book is a reflection of Sumant’s journey—both his professional experiences and his philosophy. Infused with his passion for market research, teaching, and empowering others, it is designed to provide practical insights and guidance for those looking to excel in the field. Whether you're a student, a professional, or someone looking to explore the world of market research, Sumant's book is a valuable resource for anyone eager to learn from a true industry leader.
