"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
“Running out of cash” and “not the right team” are amongst the top three reasons for start-up failures. A quick look down the line of reasons shows that the causes are very often related to execution and not the idea itself! It is not so much just the idea being non-scalable and of commercial value, but also about pragmatic business processes and leadership, which sets apart the successful enterprises that emerge from the fragile start-up ecosystem.
‘Scaling Start-ups - The Challenges, Pitfalls and Strategies’ takes a very insightful look at all such potential errors and offers simple, pithy and pragmatic options of identifying them, successfully avoiding them, and possible ways of addressing them to significantly increase the probability of success. It aims to enable promoters, founders, entrepreneurs and the fledging teams, to better appreciate and deal with the nuances of the environment realities, organization building, business management, leadership conundrums, regulatory strictures, capital raising and personal development.
All this, presented in a simple, short and succinct manner, makes it an engrossing read!!
Raj Raman
A published author, mentor, coach and an experienced professional, Raj Raman uses his rich and diverse experience to pen down valuable insights and pointers into thought-provoking articles and stories. He delves into the realms of start-ups and their nuances in this, his second book. The author is an Engineer from NIT Rourkela, and PGDM from IIM, Bangalore, with over 30 years of experience across organisations and verticals. He has been instrumental in the growth, scaling and establishment of a number of these enterprises from fledging early-stage businesses. He has served as a CXO, CEO, MD and Member of the Board, across MNC and domestic organizations.
Since the past ten years, he has been running a successful boutique Strategy Consulting firm, which works with entrepreneurs, start-ups, early-stage enterprises and SMEs, guiding and enabling their growth and expansion, while playing the role of Coach and mentor to the promoters and entrepreneurs at the helm of such companies. He also plays an active role in coaching and mentoring start-up business incubators, guiding them through their journey to scale, thus contributing to the grooming of this fledging ecosystem as well.
