"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Digital transformation is a process of disrupting conventional business models leveraging digital technologies.. Digital Transformation encompasses strategy changes, business model innovation, product and process innovation, and organisational innovation, all wrapped in a layer of newer technologies and data.
This new textbook offers a unique combination of theory, practical applications, and case studies on digital transformation strategies. It helps define digital strategies, transformation and digitalization and contrasts this with digitation and automation. The book also provides a comprehensive digital strategy framework and describes each of its elements through several examples and exhibits. It offers useful insights into industry specific cases, suggests detailed templates for digital implementation, describes the risks of digitalization and potential mitigation strategies.
Key Features
Covers all key aspects of digital transformation required to build career in consulting and implementation of digital strategy in business
Cases and examples from multiple industrial sectors to aid understanding of real-life practices and implementation of digital transformation
· Structured in a reader-friendly manner to engage students, instructors, and junior and mid-level executives
Assumes no prior understanding of strategy, product development or process innovation
Srinivas R. Pingali, Shankar Prakash, Jyothi R. Korem
Srinivas R. Pingali - Professor of Practice, Mahindra University School of Management
Shankar Prakash - Professor of Practice, Indian Institute of Management Udaipur
Jyothi R. Korem - Former Partner, Technology Strategy and Advisory Practice, Accenture
